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B2B Branding in Malaysia , ,

RM59.90

B2B Branding In Malaysia: A guide to building successful business-to-business brands.
~ Author : Dr. Paul Temporal

Synopsis:
Branding is often associated with business-to-consumer (B2C) companies such as Nike and Colgate and deemed unsuitable for B2B (business-to-business) companies; yet the best global B2B companies treat branding as essential for success. This book is written specifically for B2B companies to remind them that business brands can be just as successful as consumer brands.

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Weight 350 g